Last updated: 19 September 2026.
Your name, email, and the answers you give in the intake form and monthly check-ins (including health information such as injuries). If you use the training log on your program page, we also store what you enter there — weights, reps, times, distances and pace, and which exercises you've ticked off. Payment details are handled by Stripe and never stored by us.
Only to build your program, deliver it, and contact you about it. Intake answers are processed by an AI service (Anthropic) to draft your program, and what you log against each session feeds into how your next block is built. On Coach-Approved and Coached plans, Sam reads it before it's sent. On the Self-Guided plan, it's generated and sent automatically without a personal check. We do not sell or share your information for marketing.
Data is stored with our hosting provider (Netlify) and payment provider (Stripe). Email is sent through a transactional email provider.
You can ask to see or delete your data at any time by emailing samuel@williamscoaching.com.au.